<aside> 💡 Note: You need to have GA4 and or Facebook Tracking up on your website.

</aside>

Part 1: Getting Tracking Set Up In Journeys

Step 1: Add Tracking Scripts to your Journey.

1. Log in to your portal, navigate to Web Leads, and open the Journey you want to send tracking data into GA4, Google Ads, or FB. Add your Pixel and/or Google Tag ID here.

<aside> 👉

• 🚨 Note: If running multiple Journeys, you will need to do this for each Journey.🚨 </aside>

1. Add your Pixel and or Google Tag ID here for tracking you want for this Journey and hit Publish.
   1. Google GA4 Tag can be found by Admin > Property Settings > Data Streams > (clicking property/stream) > Stream Details > Measurement ID (e.g. - G-alphanumeric string) - detailed instructions here
   2. FB/Meta tag can be found by Facebook Business Manager > All Tools > Facebook Event Manager > Pixels are to the top right of the graph (long string of numbers) below the by date filter

Step 2: Edit Journeys Steps as Tracking Events

Name the steps as the event name you want to pass through to GA4 or FB Tracking in Journeys

1. Select the Step in the Journey
2. Select breadcrumb (three dots), Rename step
3. Name the step for what you would like the event to pass through to your Google Ads/GA4/FB. The step name should match the name of the event that is configured in your analytics tool (GA4 uses snake_case naming convention and FB tracking uses Standard Events FB offers)

<aside> 💡 Facebook: You are going to be tracking custom events, see everything about Facebook Custom Events here.

</aside>

1. Hit Save
2. See custom events in your GA4/FB tracking!